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We entered the SUP market in 2014 when we were faced with the stark realisation that either we had to spend too much money to buy a good quality paddleboard in a specialist shop, or we could get very cheap but vastly inferior SUP form an online discount store, all of which are more like beach toys than proper sports kit. Disappointed that we could not find a great paddleboard at a reasonable price, we set out to build what we wanted and what we felt the industry needed. Today, we make an extensive range of watersports products including inflatable kayaks, changing robes and wing foils. Most importantly, we won’t consider making a product unless we believe we can be at least good as the market leader for a fraction of the cost.